Hello and welcome to the Working Image Podcast. I'm your host, Jared Michael Gordon. This is episode 14, designing Trust, the role of visual identity in building business credibility. Let's get started. So what exactly is visual identity and why does it matter? Visual identity encompasses the visual elements that represent your brand. Think logos, color schemes, typography, and overall design. Aesthetics. It's the first impression a business makes on its audience. And as the saying goes, you never get a second chance to make a first impression. Let's start with the basics. A company's logo, it's often the first thing people associate with a brand. Take Apple, for example, their iconic bitten Apple logo is instantly recognizable and invokes a sense of innovation and quality. A well-designed logo sets the tone for the entire brand experience. Now, why does this matter in terms of trust? Consider this, would you trust a business with a poorly designed amateur logo? Probably not In the digital age where first interactions often happen online, a strong visual identity signals professionalism and attention to detail. And as human beings, we correlate that with the actual product or service that that company is going to give us. But it's not just about the logo. Consistency across all visual elements is key from your website to your social media profiles. Maintaining a cohesive look and feel reinforces brand recognition. This consistency builds familiarity, and in turn, trust and trust is necessary for someone to become a customer of yours. Let's talk about color, colors, invoke emotions and perceptions. For instance, blue is often associated with trust and reliability, which is why you find it in the branding of many financial institutions. You wanna trust them , they have your money, right? Understanding the psychology behind the colors , colors enables businesses to convey the right message to their audience. Typography might seem like a small detail, but it carries a surprising amount of weight. Fonts can convey a sense of modernism, tradition, playfulness, or professionalism. Choosing the right font for your brand is like choosing the right tone for your voice. It should resonate with your target audience. Now let's discuss the tangible benefits. Studies have shown that businesses with strong visual identities outperform competitors. I'm gonna say that again. Studies have shown that businesses with strong visual identities outperform competitors and is really the reason behind the whole graphic design slash web design . Field credibility is established and consumers are more likely to choose a brand they recognize and trust in a crowded marketplace. Standing out visually is not only an option, but it's a necessity. In conclusion, designing trust through visual identity is not just about creating a pretty logo, it's about crafting a narrative, invoking emotions , and establishing a connection with your

A visual , cohesive brand builds credibility, fosters trust , and ultimately sets the stage for long-term success. That's it for episode 14 of The Working Image Podcast. Designing trust, the role of visual identity in building business credibility. All the necessary links and information are in the show notes. If you have any questions, email the working image@gmail.com. We know your time is valuable. Thank you for using some of that time to listen. Take care, everyone.